Amita Mittal Goel

Dear Mom, Today is Mother’s Day—and we think every day should be your day! But today is extra special, and we want to tell you how much we love you. From the time we wake up to bedtime (even when we say we’re not sleepy), you are always there for us. You clap the loudest at our dance shows, you never miss our taekwondo tests, and you cheer for us when we swim like little fish. You help us remember our uniforms, water bottles, hair ties, and even our dance steps. You’re like our coach, helper, and number one fan—all at the same time! Mom, you are our hero. Not just because you take us to all our classes or help us when we’re tired, but because you believe in us no matter what. I just remember when I had start my Long course season in April and started to use the snorkel during practice and I was crying every time and even if you did not come so I just made an excuse to forget. I know you believe me and give me time as a push to me and encourage to me and talk to my coach. Finally before...

Recently, my daughter came home bursting with excitement after her class trip to Commerce Plaza. She could barely stop talking about her “job,” the teamwork, the decisions she had to make—and most impressively—how grown-up she felt. As a parent, it was one of those eye-opening moments when I realized how powerful hands-on learning can truly be. Commerce Plaza isn’t just a fun field trip. It’s a fully immersive, kid-sized city where 5th graders take on real-world roles—bankers, doctors, reporters, business owners, and more. My daughter was assigned the role of a  bookkeeper , and the experience gave her an early glimpse into the world of work and responsibility. Here’s why I believe experiences like this are so valuable for our children: 1.  It Opens Their Eyes to New Possibilities My daughter didn’t just pretend to be a bookkeeper—she truly embraced the role. She learned how to track financial transactions, write checks, and even create financial sheets. When her manager went ...

  Introduction Generation Alpha—children born from  2010 to 2025 —are the first to grow up entirely in the digital age. While we often hear about their screen time or tech skills, there's far more beneath the surface. These kids are reshaping how we parent, teach, market, and plan for the future. Let’s explore what Gen Alpha means through the eyes of four key stakeholders:  Parents, Educators, Marketers, and Policymakers . 1. For Parents: Raising Digital Natives with Balance Why it matters:  Your child might be able to navigate a tablet before tying their shoes, but raising Gen Alpha requires more than just keeping up with technology. Opportunities:  Gen Alpha learns faster, adapts quickly, and often shows early signs of creativity and innovation thanks to interactive tech and personalized content. Challenges:  Screen addiction, shorter attention spans, and emotional disconnect can arise if screen time isn’t managed. What parents can do: Encourage a healthy...

  Introduction Move over Millennials and Gen Z—there’s a new generation on the rise. Born from 2010 onward,  Generation Alpha  is growing up in a world where AI, voice assistants, tablets, and virtual classrooms are as normal as crayons and bicycles were to previous generations. As the first generation entirely born in the 21st century, Gen Alpha is not just tech-savvy—they’re  tech-native . But what really sets them apart, and why should we care? Who Are Generation Alpha? Gen Alpha refers to children born roughly between  2010 and 2025 . They are the children of Millennials and the younger siblings of Gen Z. What makes them unique is their  deep integration with technology  from birth. Many learned to swipe before they could speak, and their earliest learning tools included YouTube Kids, smart toys, and voice assistants. Key Characteristics of Gen Alpha Hyper-Connected : Growing up in a fully digital environment, Gen Alpha is immersed in screens and i...

  Introduction If you're a parent of an 11-year-old girl from Generation Alpha who's part of a swim team, chances are your calendar, your kitchen, and your car are all synced to her swim schedule. Two-hour practices, strict coaches, school pressure, emotional ups and downs—welcome to the  intense, inspiring, and sometimes overwhelming  world of youth swimming. And managing it? That’s not just parenting. That’s  project management with a side of emotional coaching . Here’s how you can keep things balanced—for your daughter and for yourself. 1. Understand the Gen Alpha Mindset Generation Alpha kids are different. They’re  hyper-aware ,  emotionally expressive , and  tech-native . They’re growing up in a world where  feedback  is instant (hello, YouTube likes) and  expression  is expected. In swimming, though, the feedback is slower. It’s silent. It’s discipline-heavy. So it’s normal for your daughter to feel a bit  conflicted . T...

  Introduction Millennial Indian parents are a unique generation. We grew up under the stern-yet-loving voices of  Generation X —our parents who believed in discipline, delayed gratification, and the magic of “Do it because I said so.” Fast forward to today, and now we find ourselves listening to the  tiny but loud  voices of  Generation Alpha , our own kids who believe in questioning everything, expect instant answers, and have a strong sense of individuality—sometimes stronger than ours. Caught between two worlds, millennial Indian parents are living a paradox: raised with "log kya kahenge?" and now raising children who say "kyun karna hai?" Let’s unpack this cultural and emotional tug-of-war. 1. From “No Means No” to “But Why Not?” Then (Gen X Parents): A simple “No” was the end of the conversation. No explanations needed. No negotiations offered. Now (Gen Alpha Kids): “No” is just the start of the cross-examination. “Why can’t I eat ice cream before dinner? ...